“The Bus Stop Derby will use interactive games to highlight Yahoo!’s mobile app offerings to Bay Area residents and commuters, many of whom spend their downtime at transit shelters using smartphones to get informed and stay connected on the go.” From SIGNWEB, click here for full story.
“What a great idea. This is the definition of an integrated marketing campaign…”
“What a great idea. This is the definition of an integrated marketing campaign. It is local and viral, people try the new mobile apps and it’s a way to fight for your neighborhood. Today Mission is number one! Let’s see who is going to win!” Click here for full story.
“Yahoo! Bus Stop Derby gets SF Locals to Try Apps”
” Transit ads drive commuters to get their game on the go, vie for an OK Go block party” From PPC Tipster.co.uk, click here for the full story.
Check out what people are already saying!
“Riders waiting for Muni buses at select stops in downtown will be passing the time playing video games, as well as the opportunity to win a concert by OK Go. The devices are being installed by tech giant Yahoo!.” From the San Francisco Examiner, click here for the full story.
“Yahoo’s involvement was the most interesting to me….is clearly a sign the company is still actively pursuing new and exciting opportunities.”From DailyDOOH , Click here for the full story.
“Games are the most popular type of mobile app, and to promote its own mail and other apps, Yahoo is putting a twist on mobile games.” From ClickZ, click here for the full story.
“Resembling giant iPhones (but 20x the size), these 72″ touch screens have been installed at bus stops in 20 different neighborhoods so that bored commuters waiting [for] the bus can play games and earn points for their neighborhood.” From Muni Diaries, click here for the full story.
“20 Muni bus shelters in San Francisco are getting a high tech makeover for two months as part of a the Yahoo Bus Stop Derby - a giant neighborhood vs. neighborhood challenge that ends with a huge free concert put on by Yahoo.” From Fun Cheap San Francisco, click here for the full story.
“Transit ads drive commuters to get their game on the go, vie for an OK Go block party.” From Yahoo! Advertising Blog, click here for the full story.